【高手都沒說的4個簡報技巧,讓你輕鬆打動主管的心!】 | 職場求生術 | Madeleine

pablo (28)

好的談話要能深入淺出,說之以理、動之以情地把複雜的概念讓人自然接受。想做一場好的談話,參考演講高手的技巧有其必要。前第一夫人蜜雪兒.歐巴馬(Michelle Obama)是少數能把嚴肅議題簡單化、政治議題生活化的演講高手。法學院畢業的她,善於跳脫繁瑣的內容結構與嚴肅演講議題,從中帶出親切感與深切情感,非常值得參考和學習:

1. 演講時間不超過20分鐘,內容平易近人
要在冗長的演講或簡報中持續帶動情緒,挑戰性超高,因為當觀眾注意力渙散,場面很容易冷掉,根本記不得你說了哪些事。因此,蜜雪兒.歐巴馬大多以14分鐘的時間發表演說,在14分鐘內將演講情緒發揮得淋漓盡致,不使觀眾疲憊。這也是為何成功的演講大多落於15-20分鐘之間,TED Talks的演說時間則控制在18分鐘左右。在觀眾感到無聊之前,就充分表達完自己想傳達的概念。

根據研究顯示,蜜雪兒.歐巴馬的演講稿內容在文字可讀性獲得83.6的高分。顯示他的演講稿中的用字遣詞都非常平易近人,容易讓人感到親切並產生共鳴!

2. 善用自己生活中的小故事
故事絕對是演講的好幫手。蜜雪兒.歐巴馬經常在演講中提起她丈夫、女兒或是希拉蕊.柯林頓的故事,強化論述和觀眾情感的連結。

蜜雪兒曾提起,他永遠記得全家住進白宮的那年冬天。那是女孩們期盼進入新學校的第一天。她看著7歲和10歲大的女兒們,使盡全力爬進一台黑色運動休旅車,而她們必須坐在一群持槍大漢身旁。那一刻的畫面讓他難以忘懷,心中五味雜陳,並反思究竟該如何教育孩子,該如何使他們成長卓越?在怎樣的環境下生長,是否會使孩子的成長與自己的期望背道而馳?

“During our time in the White House, we’ve had the joy of watching them grow from bubbly little girls into poised young women -– a journey that started soon after we arrived in Washington, when they set off for their first day at their new school. I will never forget that winter morning as I watched our girls, just seven and 10 years old, pile into those black SUVs with all those big men with guns. And I saw their little faces pressed up against the window, and the only thing I could think was, “What have we done?” See, because at that moment, I realized that our time in the White House would form the foundation for who they would become, and how well we managed this experience could truly make or break them.”

3. 在句首重複使用關鍵字
反覆出現簡單而有力的單字,就像是7-11的「叮咚」聲每天對客人洗腦。但「何時」使用重複的字句也很重要,演說高手經常運用「首語重複法」,在每一句的開頭使用重複的字眼。如此一來,不但聽起來前後呼應,也讓人印象深刻。

“I trust Hillary to lead this country because I’ve seen her lifelong devotion to our nation’s children –- not just her own daughter, who she has raised to perfection but every child who needs a champion: Kids who take the long way to school to avoid the gangs. Kids who wonder how they’ll ever afford college. Kids whose parents don’t speak a word of English but dream of a better life. Kids who look to us to determine who and what they can be.”

我深信希拉蕊能夠領導這個國家,是因為我看到她將自己的一生奉獻給這個國家的孩童,不只是她一手栽培的優秀女兒,而是這片土地上每個需要被守護的孩童—保護那些獨自上學的「孩子」免於幫派的威脅,支持那些渴望教育但負擔不了大學費用的「孩子」,協助那些父母失學但渴望扭轉命運的「孩子」,最重要的,是在言行上成為那些仰望我們的「孩子」的風範與榜樣。

4. 自然流露出真實的情緒
想像你曾對親人表露最內心的自己,毫不保留情緒的感覺。民主黨大會演說11分30秒的影片橋段,蜜雪兒帶著哽咽的語氣發表演說,最後獲得全場熱烈的掌聲。她真情流露,完美地將故事敘述、首語重複法和簡易文字的運用,詮釋得無懈可擊。

“That is the story of this country, the story that has brought me to this stage tonight, the story of generations of people who felt the lash of bondage, the shame of servitude, the sting of segregation, but who kept on striving and hoping and doing what needed to be done, so that today, I wake up every morning in a house that was built by slaves and I watch my daughters – two beautiful, intelligent, black young women – playing with their dogs on the White House lawn. And because of Hillary Clinton, my daughters – and all our sons and daughters – now take for granted that a woman can be President of the United States.”
這是這個國家的故事,而這個故事是我今天在台上的理由,這故事是好幾個世代的人們,在承受著身體的鞭打、奴役的羞辱以及種族隔離主義的踐踏下,還是持續懷抱希望並奮鬥著,完成他們該完成的事。然後今天,我才能夠在早晨醒來,在一個過往由黑奴建造的房子裡,看著我的女兒—兩位美麗又聰明的年輕黑人女性在白宮的草地上跟狗玩耍。而今天,因為希拉蕊、我的女兒還有你們所有人的孩子們,我們才有機會看到美國的第一位女性總統。
有一種魅力演講,是做最真實最漂亮的自己,依心而行,別回頭,別四顧,別管別人說什麼,勇敢表態。



 
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